Narrative Transportation: Why Stories Hijack Your Brain
You're reading a thriller, and suddenly you realize your heart is racing. You've forgotten about the uncomfortable chair you're sitting in, the noise from the street outside has disappeared, and for all practical purposes, you're no longer in your living room—you're running through dark corridors with the protagonist. You've been transported.
This isn't a metaphor. Narrative transportation is a measurable psychological state where readers or viewers are cognitively and emotionally absorbed into a story world. Identified by psychologists Melanie Green and Timothy Brock in the early 2000s, it describes what happens when stories essentially hijack our mental processing systems. During transportation, we temporarily adopt the story's logic, accept its premises without resistance, and experience genuine emotional responses to fictional events.
The mechanics are fascinating. When transported, readers show reduced counterarguing—they stop critically analyzing what they're reading. Brain imaging studies reveal that reading about actions activates the same motor cortex regions as performing those actions. Reading about kicking a ball lights up your brain's kicking centers. This neural simulation makes the experience feel real, which is why you can finish a book physically exhausted from a battle you never fought.
What makes transportation powerful as a meaning-making tool is its persuasive effect. Green and Brock's research demonstrated that highly transported readers were significantly more likely to change real-world beliefs to align with story themes—even when they knew the story was fiction. In one study, participants who were transported into a story about a psychiatric patient became more sympathetic toward mental health issues and less likely to endorse stereotypes. The story changed minds more effectively than factual arguments would have.
This happens because transportation reduces our psychological defenses. When we read an essay arguing a position, we naturally counterargue, poking holes in logic and questioning sources. But when we're transported into a story, we're not evaluating an argument—we're living an experience. The message arrives wrapped in character, emotion, and sensory detail, slipping past our critical filters.
Key Takeaways
Narrative transportation explains why fiction isn't mere entertainment—it's a tool for experiencing alternate realities and trying on different perspectives with minimal risk. When you're deciding whether to trust a source of information, remember that the most persuasive format isn't always the most factual. Stories can change your mind about complex issues precisely because they don't feel like persuasion. And the next time you're utterly absorbed in a book, recognize you're not escaping reality—you're using one of humanity's oldest technologies for expanding what you know reality can be.
The dinner party version? Stories don't just tell us about experiences—they give us the neurological experience itself, which is why a well-told story can change your mind when a well-constructed argument cannot.
References
- Green, M. C., & Brock, T. C. (2000). "The role of transportation in the persuasiveness of public narratives." Journal of Personality and Social Psychology
- Mar, R. A., & Oatley, K. (2008). "The function of fiction is the abstraction and simulation of social experience." Perspectives on Psychological Science
- Bal, P. M., & Veltkamp, M. (2013). "How does fiction reading influence empathy?" PLOS ONE
Further Reading
- Overview of narrative persuasion and transportation theory from the American Psychological Association - https://www.apa.org/pubs/highlights/spotlight/issue-16
- Research on how stories change the brain from Greater Good Science Center at UC Berkeley - https://greatergood.berkeley.edu/article/item/how_stories_change_brain
- The psychological effects of narrative transportation explained by Psychology Today - https://www.psychologytoday.com/us/blog/talking-about-health/202201/the-power-narrative-transportation